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Yellow Cab Berkeley
By: Brian
Posted By: www.green-transportations.com
Source:www.nytimes.com
Yellow Cab Berkeley with Green Transportation is the only cab service providing company in CA which supplies wide selection of transport facilities. Our Cab services are quick, timely and on time to the client and skill the fast paced and cozy ride with our Transportation service.
For years, the smartphone apps storming New York City’s professional driving industries presented an implicit trade-off: For a bit more money, passengers could find a ride more efficiently — and, if they chose, travel on a more opulent set of wheels.
“They appreciate nice things with a taste of luxury,” the company Uber said of its users in 2011. On Monday, the ascendant app business offered a different pitch. Uber said it had lowered prices for a service known as uberX — a hodgepodge fleet of unglamorous sedans, minivans and other vehicles — by 20 percent, making it less expensive than the typical yellow taxi ride, according to the company.
The move was among Uber’s most brazen maneuvers yet to upend the yellow cab industry, which the company entered in the fall of 2012, initially without the approval of the city’s Taxi and Limousine Commission.
Industry officials also interpreted the rate change as a warning shot aimed at a rival, Lyft, which is looking to begin a service with a focus on Brooklyn. (Uber said its fare decrease was unrelated to Lyft’s plans.) While Uber, based in San Francisco, has quickly become a leader in providing rides in black cars — it now accounts for nearly 7,000 of the 15,521 black cars in New York City, according to the taxi commission — the company has found only mixed success with yellow cabs.
The apps have proved popular among passengers outside Manhattan, where yellow taxis can be scarce, and drivers have also praised them for identifying potential riders in less dense neighborhoods.
But according to a taxi commission presentation last month, so-called “e-hails” from Uber and other companies like Hailo and Taxi Magic represented just 0.45 percent of all yellow taxi pickups.
Uber’s response, it seems, is to undercut medallion taxis on price with uberX, even as the company continues to partner with some yellow-cab drivers. Josh Mohrer, the general manager of Uber New York, cast the fare change as a summer trial.
“We’re confident that the Uber experience is superior to a taxi,” he said. “But the cost to date hasn’t been.”
The company, which recently raised $1.2 billion, has carried out rate decreases in other cities, at times compensating drivers according to the old fares even as passengers paid less.
Mr. Mohrer said that drivers in New York would not be treated as such, predicting that their incomes would remain level or increase because passengers may take more trips per hour with the lower rates. He declined to provide any company calculations underpinning this theory.
The administration of Mayor Bill de Blasio appeared unbothered by the price challenge to its yellow cabs. Meera Joshi, the city’s taxi commissioner, said that as long as apps like Uber met the agency’s standards, “the consumer can choose which service best serves their needs, whether that’s based on price, vehicle type, base location or something else entirely.”
Though some in the industry have feared that Uber would deflate medallion prices, one of the top fleet operators, Evgeny Freidman, called uberX a “flawed model,” doomed to fail in its bid to lure away yellow cab riders.
“You have a guy showing up in an old Chevy with flames on the side of his car, without a shirt,” he said, moments after heaping praise on Uber, generally, for pushing the industry to adapt to new technology. “Nope, I’ll take a yellow taxi.”
Yellow Cab Berkeley with Green Transportation is the only cab service providing company in CA which supplies wide selection of transport facilities. Our Cab services are quick, timely and on time to the client and skill the fast paced and cozy ride with our Transportation service.
Source:www.nytimes.com
